I doubt if Tony Hulman ever envisioned the Indianapolis Motor Speedway being what it is today: a multi-race, multi-series venue poised to add lights and reap a favorable interest free loan from the state of Indiana derived from its own taxes. The fact is, he never had to see this future. Under Hulman’s watch, the Indianapolis Motor Speedway opened its doors to the public on May 1st each year and closed them after the facility was cleaned in early June. As long as one race a year made a profit and allowed some improvement to the facility, everything was copacetic.
But a funny thing happened to IMS on its long march to immortality – the American sports’ fan changed. While still loving iconic facilities like IMS, Churchill Downs, and Augusta National, fans want more than an event; they want an experience that transcends the event itself.
Before a knee jerks…
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